Last week, we already gave you the advice that your histogram is clutch to getting your exposure nailed while in the field. But what about white balance? Most times if you are using anything other than the custom white balance setting, you'll end up with grey or blue looking snow which is far from ideal. Here is the cinchy beauty of it all, snow is WHITE and so simply using your handy dandy eyedropper tool in Lightroom will clean those color casts up real quick. Be wary

image via Wendy Bickis · Writing a "love-to-do list" may be the key to 2018 being your most productive year yet. · The crazy temps back east brought upon the phenomenon of partially frozen waves off the coast of Nantucket and the photos are completely mesmerizing. · Ten hidden Lightroom features you need to know now to boost your editing sessions and gain back some time in 2018! · Think 2017 was a total bust? If you consider these 20 reflective questions, you likely gained a whole lot in those 365 days. · Photographers have never

We think 2018 is going to be a fantastic year for Bloom! We LOVE our supportive community on the forum and within our social media. Each day kicks off with us checking tagged photos with #thebloomforum on Instagram so we re-share them to inspire our followers. But we know we have some "Bloomies" that aren't on Instagram so we felt we could spread the love and share them here with our new Inspired blog series: photo via homemadeinchina photo via tlvphoto photo via white_salt_photography photo

Every season has its advantages that make them uniquely interesting to photograph because of the character they add to our images. Some cringe at the thought of shooting in the rain but mention snow and many will run for the hills! While snow requires some change up and modifying of techniques to get right, it is 100% worth it. Get that camera around your neck, get those boots on and get headed outside this winter, you won't want to miss this winter's showcase! As many of you who

'Here's to you And the year that's gone. 'Twas a bumpy road And things went wrong. We haven't always Gotten along. But we're almost there, So let's move on. Now, here's to us And the road ahead. Let's fight some less And think instead. We'll find a way To fix our car Get it running smooth Once more. Considering all the things at stake, Remember, there is No other road to take.' -art and words by Oliver Jeffers As we were scrolling through Instagram yesterday we came across this beautiful set of art and words by Oliver Jeffers and it spoke straight to